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Apple

iPhone, Mac, software and everything from Cupertino.

★ One More Thing About the iPhones 18 Pro: the Bigger/Smaller Dynamic Island

The iPhone 18 Pro features an under-display Face ID sensor, which reduces the size of the Dynamic Island's permanent cutout. This allows for more content to be displayed in the Dynamic Island, with up to three Live Activities visible at once. The change also results in slightly fuzzy text in the status bar.

Why it matters: This design change has practical implications for users who frequently use multiple Live Activities simultaneously.

Apple Teams Up With ROSÉ for iPhone 18 Pro Camera Ad

Apple released a new Shot on iPhone ad featuring ROSÉ's music video for 'new trick', showcasing the iPhone 18 Pro's camera capabilities. The ad highlights the phone's 48MP Main camera and its ability to improve low-light footage and depth of field. The iPhone 18 Pro models launched today with an upgraded Main camera and new features.

Why it matters: The ad demonstrates the iPhone 18 Pro's camera capabilities and highlights its new features.

9to5Mac Daily: September 18, 2026 – More on iOS 27, iPhone Duo

The 9to5Mac Daily podcast for September 18, 2026, covers the top stories of the day, including iOS 27 and iPhone Duo. The podcast is available on various platforms, including Apple Podcasts and Google Play. The episode features a recap of the day's news and a discussion of the latest Apple stories.

Why it matters: This podcast provides a concise summary of the day's Apple news for readers who want to stay up-to-date.

Best iPhone 18 Pro cases now available for purchase [Updated]

Apple has released new iPhone 18 Pro cases, including Silicone and TechWoven models, and various third-party solutions from brands like Nomad, Dbrand, and UAG. The new cases offer features such as built-in stands, customizable designs, and rugged protection. The cases are available in various colors and price points, starting from $14.

Why it matters: This update provides readers with a comprehensive list of new iPhone 18 Pro case options, allowing them to choose the best case for their needs and budget.

Apple is hiding tiny 'hello' signs for iPhone 18 Pro users to find

Apple has hidden tiny 'hello' signs in its retail stores for customers to find using the new iPhone 18 Pro's cameras. The signs are designed to be small and placed in spots that make them difficult to reach, encouraging customers to use the camera's telephoto zoom feature. The signs feature Apple's iconic cursive 'hello' script and are meant to be a fun way to demonstrate the camera's capabilities.

Why it matters: This feature allows customers to experience the iPhone 18 Pro's camera capabilities firsthand and provides a unique way for them to interact with the device.

Where to grab the best deals on AirPods 5, Apple Watch Series 12, iPhone 18 Pro

Apple's new products, including AirPods 5, Apple Watch Series 12, and iPhone 18 Pro, are on sale with discounts available at various retailers. The AirPods 5 can be purchased for $124.99 at Amazon, a $5 discount. The Apple Watch Series 12 starts at $399, with up to $20 off select GPS + Cellular models.

Why it matters: These deals can help readers save money on Apple's latest hardware, making it more accessible to those who want to upgrade or purchase new devices.

The MacRumors Show: Is the iPhone Duo Actually Worth It?

The latest episode of The MacRumors Show discusses the iPhone Duo, AirPods 5, and Apple Watch Series 12, covering their features, benefits, and potential drawbacks. The show also touches on the iPhone 18 Pro's camera and Dynamic Island. The discussion explores whether the iPhone Duo's larger screen justifies its compromises, and whether the AirPods 5's improved noise cancellation and fit make them a worthwhile upgrade. The episode also considers the value of the Apple Watch Series 12's new health features and whether they justify replacing an older watch.

Why it matters: The episode provides insights into the latest Apple products and their potential benefits and drawbacks, helping readers make informed decisions about their next purchases.

iOS 27’s Wallet app adds feature that will make you want to use Apple Cash

Apple has added a bill splitting feature to the Wallet app in iOS 27, allowing users to split bills with friends and family using Apple Cash. The feature uses Apple Intelligence to identify items on receipts and calculate the total payment, including tax and tip. Users can split bills using the Camera app, Messages, or Apple Wallet.

Why it matters: This feature may make Apple Cash a more popular choice for sending money, potentially increasing its adoption and usage.

YouTube Changed How It Counts ‘Views’ Last Month, Inflating New Numbers

YouTube has changed its view counting system to count a view from the moment a video starts playing, rather than when it reaches 30 seconds. This change applies to all video formats globally. The update aims to provide a consistent view counting standard across the platform.

Why it matters: This change may impact how creators understand their video's exposure and engagement, potentially affecting their content strategies.

Apple Designers Explain the Thinking Behind iPhone Duo

Apple's design team discussed the inspiration behind the iPhone Duo, citing notebooks and the international A-series paper system as influences. The device's design aims to balance space and compactness, with a custom hinge and transition animation. The team also emphasized the importance of maintaining a cohesive user experience.

Why it matters: The interview provides insight into Apple's design process and goals for the iPhone Duo, which may influence future foldable devices.

I’ve now completely changed my mind about Apple Glasses

A writer has changed their opinion on Apple Glasses after the backlash against Meta Glasses, citing concerns about privacy and the potential for misuse. The writer previously thought Apple Glasses would have a camera, but now believes they should not. The writer has been testing camera-free smart glasses and has positive first impressions.

Why it matters: This development may influence Apple's design decisions for their upcoming Glasses product.

Are iPhone 17 Pro Cases Compatible With iPhone 18 Pro? Here's What Apple Says

Apple states that iPhone 17 Pro cases are not compatible with iPhone 18 Pro due to a 0.1mm difference in camera plateaus. However, cases from both generations may still fit due to minor tolerance. Testing suggests that most cases, including Apple's and many third-party ones, are interchangeable.

Why it matters: This information is relevant for iPhone users who want to know if they can reuse their existing cases with their new iPhone 18 Pro or vice versa.

Deals: AirPods Pro 3, iPhone 18 Pro cases and chargers, M5 MacBook Pro $320 off, more

AirPods Pro 3 are discounted by $50, iPhone 18 Pro cases and chargers are on sale, and the M5 MacBook Pro is $320 off at B&H. Amazon has early deals on Apple Watch Series 12 and M6 Mac mini. Satechi cables are 50% off. Apple Watch Ultra 4 and Apple Watch Series 12 have been released. The new M5 Pro and M6 Mac mini are set to launch next week.

Why it matters: These deals provide opportunities for readers to save money on Apple products and accessories.

First iPhone 18 Pro teardown shows larger battery and vapor chamber

A teardown of the iPhone 18 Pro reveals a larger battery, a larger vapor chamber cooling system, and a reduced Dynamic Island. The A20 Pro processor is now in direct contact with the vapor cooling system. The teardown also shows that the battery is 1.7% larger than in the iPhone 17 Pro. The repairability of the phone may be harder due to design changes.

Why it matters: The teardown provides insight into the design and engineering decisions behind the iPhone 18 Pro's features and may be useful for those considering upgrading or repairing their device.

Apple Launch Day Deals on iPhone 18 Pro, AirPods 5, Apple Watch Series 12, and More

Apple's new products, including the iPhone 18 Pro, AirPods 5, and Apple Watch Series 12, are available for purchase on launch day with various discounts at retailers such as Amazon and carrier stores. The discounts include up to $1,200 off the iPhone 18 Pro with trade-in and $4 off the AirPods 5. Anker has also released matching accessories for the new iPhone 18 Pro, including a magnetic power bank.

Why it matters: These launch day deals can help customers save money on Apple's newest products.

iPhone 18 Pro, Apple Watch Series 12 and Ultra 4, AirPods 5 now available in stores

The iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4, and AirPods 5 are now available in Apple Stores and from other retailers worldwide. The products were first unveiled last week during Apple's 'Surprise and shine' event. The iPhone Duo will be available for pre-order on October 16 and ships on October 23.

Why it matters: This marks the beginning of the availability of new Apple products for consumers to purchase and upgrade their devices.

Apple Supplier Subsidiary Considering U.S. Flash Memory Factory

Solidigm, a subsidiary of Apple supplier SK Hynix, is considering building a NAND flash memory factory in the U.S., with upstate New York as a potential location. The move would reduce the company's reliance on its existing factory in China. Solidigm is in talks with Intel to start memory production in the U.S.

Why it matters: This development could lead to increased domestic production of memory chips, potentially reducing reliance on foreign suppliers.

Apple Intelligence now requires almost double the iPhone storage on latest models

iOS 27 requires up to 14GB of free storage on certain iPhone models for its AI features, while most users need only 8GB. The increased storage requirement is due to two advanced AI capabilities not available on other models. These features require a more powerful on-device model, taking up additional storage.

Why it matters: This change may impact users who have lower storage capacity on their iPhone models and need to free up space to access iOS 27's AI features.

Here are all of Apple’s official accessories for iPhone 18 Pro, Apple Watch Series 12, more

Apple has released a range of official accessories for the iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. The accessories include various cases and bands for the new devices. The prices for the accessories range from $49 to $99.

Why it matters: These accessories are designed to be compatible with the new devices and offer a range of styles and materials to choose from.

iPhone 18 Pro Teardown Reveals How Apple Shrunk the Dynamic Island

A teardown of the iPhone 18 Pro reveals that Apple shrunk the Dynamic Island by moving the Face ID infrared camera under the display. The teardown also shows a larger 48-megapixel main camera with variable aperture and a 4,056 mAh battery capacity. The device has a physical SIM card tray, which is not present in some international models.

Why it matters: This teardown provides insight into the design and technical choices made by Apple in the iPhone 18 Pro.

Protect your iPhone Duo & iPhone 18 Pro lineup with ESR's latest cases

ESR has released new cases for the iPhone Duo, iPhone 18 Pro, and iPhone 18 Pro Max, featuring Atelier Vegan Leather material and a rotating Flex Stand for protection and versatility.

Why it matters: These cases provide users with a premium and functional way to protect their high-end iPhones and adapt to various usage scenarios.

Apple Music in iOS 27: Five new features just added for iPhone

iOS 27 adds new features to Apple Music, including support for landscape layouts, lyrics display, improved AutoMix, refreshed artist pages, and new widgets. The new features are available on iPhone and tvOS, and HomePod. Apple Music also gets a new Friends playlist. The new features aim to enhance the user experience and provide more convenience and personalization options. Apple Music is available for $11.99/month or as part of the Apple One bundle.

Why it matters: These updates aim to improve the overall user experience and provide more ways to discover and enjoy music on Apple Music.

iPhone 18 Pro Demand Stronger Than Expected

A recent survey of 4,000 US consumers found that 67% plan to upgrade their iPhone due to the age of their current device, with 53% of respondents interested in the iPhone 18 Pro and Pro Max. The survey suggests that buyers are willing to spend more on premium models and larger storage configurations. The iPhone Duo and other Apple products, such as Apple Watch and AirPods, also showed increased interest.

Why it matters: The strong demand for premium iPhone models could lead to higher average selling prices and a stronger revenue outlook for Apple in fiscal 2027.

iPhone Duo videos reveal split keyboard, app multitasking, more

Hands-on videos of the iPhone Duo have surfaced, showcasing its software keyboard, app multitasking, camera features, and more. The videos demonstrate one-handed typing on the exterior display, a split keyboard UI, and multitasking capabilities. The iPhone Duo's camera features are also shown off in the videos.

Why it matters: The videos provide a glimpse into the iPhone Duo's user experience, helping readers understand what to expect from the device's unique features.

Evercore raises AAPL price target to $380 on new iPhone demand

Evercore raised its price target for Apple stock to $380 due to higher-than-expected demand for the new iPhone 18 Pro range and Apple Watch Series 12. The investment firm's survey found that 32% of respondents plan to buy the iPhone 18 Pro Max, up from 29% who intended to buy the iPhone 17 Pro Max. The new iPhone Duo is expected to have lower demand, with 14% of respondents planning to buy it.

Why it matters: The increased demand for Apple's new products may impact the company's earnings and stock price.

Unsealed documents show Microsoft, OpenAI executives all too aware of ethical concerns ↦

Unsealed documents show Microsoft and OpenAI executives were aware of the ethical concerns of scraping news content for AI training. Microsoft Director of Applied Science Brent Hecht described the practice as 'an astonishing theft of unprecedented proportions'. OpenAI's ChatGPT head Nick Turley warned that news publishers would face an 'existential threat' from commercial products trained on news content.

Why it matters: The documents suggest that tech companies may have knowingly disregarded the impact of their actions on news publishers and the media industry.

Fan Site Lets You 'Design the Next iPhone'

A website allows users to design a custom iPhone by dragging and dropping various components onto a 3D model, including conventional and impractical accessories. The site offers a range of options, from standard smartphone features to more unusual items like a steering wheel and joystick. Users can customize the device's color, wallpaper, and name, and download a rotating video of their creation.

Why it matters: This interactive tool provides a creative outlet for users to express their ideas about smartphone design and functionality.

Apple Stores Have a New 'Hello' Easter Egg, Here's Why

Apple Stores have introduced a new 'hello' decoration for testing iPhone camera zoom, available on iPhone 18 Pro models with up to 8x optical zoom. The decoration is likely a test for the new feature. The iPhone 18 Pro models were released today.

Why it matters: This allows customers to test the new camera feature in a real-world setting.

Child safety protesters target Apple Fifth Avenue at iPhone 18 Pro release

Protesters from the Heat Initiative group parked vans with illuminated signs along Fifth Avenue outside Apple's Fifth Avenue store ahead of the iPhone 18 Pro release, alleging Apple is 'powered by child sexual abuse'. The store was briefly closed and reopened after the protest. Apple has not commented on the protest. The iPhone 18 Pro and iPhone 18 Pro Max are now available for purchase in Apple Stores and for delivery to pre-order customers.

Why it matters: The protest highlights concerns about Apple's handling of child safety and its role in addressing online exploitation.

iPhone 18 Pro: The New Features You Should Try First

The iPhone 18 Pro and iPhone 18 Pro Max are now available in stores and being delivered to customers who pre-ordered them. The devices are available for same-day or next-day pickup at select Apple Store locations. Pre-ordered models are estimated to be delivered in late September or early October.

Why it matters: This information is relevant to customers who pre-ordered the iPhone 18 Pro or iPhone 18 Pro Max and want to know when they can expect to receive their device.