Apple

iPhone, Mac, software and everything from Cupertino.

9to5MacOct 15

Apple is about to kick off four weeks straight of new product launches

Apple is expected to launch four new products in the next four weeks, starting with the iPhone Duo on October 23, followed by HomePod mini 2 on October 30, HomeView and Apple TV 4K on November 13, and a new touchscreen MacBook Pro, M6 iMac, and OLED iPad mini on November 6. Apple retail stores will have a 'big floor reset' on November 5-6. The new products will be available in stores starting November 6.

Why it matters: This launch schedule indicates that Apple's product lineup for the rest of 2026 will be finalized after these releases.

MacRumorsOct 15

Meta and Apple Bring Muse Spark Open AI Model to Mac Studio

Meta and Apple have collaborated to bring the Muse Spark Open AI model to the Mac Studio, which is capable of running on a desktop setup with two 512GB Apple M5 Ultra Mac Studios. The model has 816 billion total parameters and is designed for tasks such as coding and multi-step reasoning. The model is available for download and has a license allowing limited commercial use.

Why it matters: This collaboration between Meta and Apple enables developers to run a powerful AI model on their own desktop, potentially increasing productivity and efficiency.

AppleInsiderOct 15

Gurman: Apple tested 120Hz and 60Hz displays for OLED iPad

Apple tested 120Hz and 60Hz displays for the new iPad mini during its development process, but it's unclear which one was chosen for the imminent release. The development process took two years. The new iPad mini is expected to be released soon.

Why it matters: This information may help users understand the display options that will be available on the new iPad mini.

MacRumorsOct 15

iPad Mini 8: Apple Has Tested Both 60Hz and 120Hz ProMotion Displays

Apple has tested 60Hz and 120Hz ProMotion displays for the next iPad mini, according to Bloomberg's Mark Gurman. The new iPad mini is expected to be announced on October 27 or 28. The device may feature an OLED display, A20 Pro chip, and other upgrades.

Why it matters: This information may help users understand the potential display options for the upcoming iPad mini.

9to5MacOct 15

Meta launches new Muse Spark Open model, optimized to run on Mac Studio

Meta has released a new AI model called Muse Spark Open, optimized for the Mac Studio with M5 Ultra. The model has 816B total parameters and is natively multimodal. It is designed for tasks such as coding and agentic work.

Why it matters: This development allows developers to run powerful AI models on their own desktops, potentially improving productivity and efficiency.

AppleInsiderOct 15

Devil is in the details: Tidbits from our time trying HomeView

Apple's HomeView display can show up to nine simultaneous live video feeds from security cameras, supports shared photo albums, and has features like smart home controls and recipe management. The device can also display animated faces and clock faces that change based on movement or time. HomeView can be mounted on a wall and can connect directly to household electrical wiring without a visible power cable. Apple has chosen not to use the Matter standard for its new camera models due to reliability and security concerns.

Why it matters: This information provides a more detailed understanding of HomeView's capabilities and limitations, which can help potential buyers make informed decisions.

AppleInsiderOct 15

Apple's 'Minions' research turns idle Mac GPUs into a virtual GPU cloud

Apple has developed a system called Minions that aggregates idle GPUs from Macs to create a virtual GPU cloud, allowing teams to work with large-scale machine learning inference workloads. The system, which uses Thunderbolt 5 connections, can combine compute and memory from multiple machines to work on a single workload. Apple has been using Minions in-house and has seen significant reductions in processing time for certain tasks.

Why it matters: This technology can help businesses reduce processing time and costs by leveraging underutilized Mac resources.

AppleInsiderOct 15

Joswiak: Siri AI is for everyday, not the AI 'lunatic fringe'

Apple's Siri AI is designed for everyday users, not for enthusiasts, according to Greg Joswiak, the company's senior vice president of worldwide marketing. Joswiak stated that Apple is not trying to compete with AI tools like Claude and Grok, but rather to make AI useful for regular people. The company's focus is on creating a better experience for its users, rather than impressing AI fans.

Why it matters: This statement highlights Apple's approach to AI development, emphasizing practicality over cutting-edge innovation.

Daring FireballOct 15

Secret Documents Reveal Donors Behind $330 Million for Trump’s Ballroom — Apple and Nvidia Top the List at $25 Million Each

A list of major donors to President Trump's White House ballroom project has been obtained by The Washington Post, revealing contributions from tech giants Nvidia and Apple, as well as the Adelson family and billionaire Charles Ergen. The list shows that Nvidia and Apple each donated $25 million, the largest contribution amount. The donors have benefited from regulatory decisions, government contracts, and a pardon for a family member.

Why it matters: The revelation highlights the potential influence of large donors on government decisions and projects.

MacRumorsOct 15

Apple TV 4K 2022 vs. 2026 Buyer's Guide: All Differences Compared

Apple has released a new Apple TV 4K model with the A19 chip, built-in microphones, and a new Siri Remote. The new model replaces the 2022 model and costs $299 with 128GB of storage. The new model also brings Siri AI to the 2022 model through a software update.

Why it matters: The new Apple TV 4K model offers improved performance and new features, but the decision to upgrade depends on whether the user will utilize the new hardware changes.

AppleInsiderOct 15

Apple's M5 MacBook Air with 24GB RAM, 1TB SSD drops to $1,599

Apple's M5 MacBook Air with 24GB RAM and 1TB SSD is now available for $1,599, a $200 discount from its original price. The deal is available on Amazon for the Sky Blue finish. The laptop is in stock and eligible for free expedited delivery for Prime members.

Why it matters: This deal provides a cost-effective option for those looking to purchase a high-end MacBook Air configuration.

9to5MacOct 15

Apple TV 4K, HomeView pre-order ship times now delayed later in November

Apple TV 4K and HomeView pre-order shipping times have been delayed to late November for new orders, with delivery estimates slipping beyond the November 13 launch date. The delay affects new orders from the online Apple Store, but in-store pickup and Amazon orders may still offer launch day delivery. Apple's HomePod mini 2 remains the only product with launch day delivery, available on October 30.

Why it matters: This delay may impact customers who want to receive their Apple TV 4K or HomeView on launch day.

9to5MacOct 15

Deals: HomeView pre-order discount (more colors), HomePod mini 2, Mac Studio $220 off, AirPods Pro 3, more

Amazon offers pre-order discounts on Apple's HomeView smart display in Silver, Space Gray, and Rose Pink colors, priced at $289.99. Best Buy offers pre-order discounts on HomePod mini 2, and B&H offers $220 off the 1TB 2026 M5 Max Mac Studio. Apple TV Siri Remote (4th generation) is available for $59. Amazon has a $600 price drop on the M5 Pro MacBook Pro.

Why it matters: These deals can help readers save money on new Apple products, including smart displays, speakers, and laptops.

AppleInsiderOct 15

Ternus spent 15 years planning the iPhone Duo

Apple's new CEO John Ternus spent 15 years planning the iPhone Duo, a foldable device, and was involved in the project since 2016. Ternus and his team filed a patent for foldable devices in 2011. Apple's vice president of product design, Richard Dinh, said the company could have launched a foldable iPhone sooner but Ternus wanted to get it right.

Why it matters: This highlights Apple's approach to innovation, prioritizing quality over speed and competition.

MacRumorsOct 15

Apple CEO John Ternus on Early Foldables: 'Kind of Cheap and Crappy'

Apple CEO John Ternus described early foldable smartphones as 'kind of cheap and crappy', contrasting them with the premium design of the iPhone Duo. The iPhone Duo is a foldable smartphone developed by Apple, with a barely-noticeable display crease. The device is available for pre-order starting this Friday at 5 a.m. Pacific Time.

Why it matters: This statement highlights Apple's approach to foldable technology and its focus on premium design.

MacRumorsOct 15

Greg Joswiak Says Apple Isn't Focused on Making AI for 'Lunatic Fringe'

Apple's marketing chief Greg Joswiak stated that Apple Intelligence is designed for everyday people, not for those seeking advanced AI capabilities. He emphasized that Apple's focus is on creating a personalized and privacy-preserving AI experience. Joswiak also expressed confidence in Apple's ability to integrate AI effectively.

Why it matters: This statement provides insight into Apple's AI strategy and target audience, which may influence consumer expectations and adoption of Apple's AI-powered products.

9to5MacOct 15

Apple SVP Greg Joswiak: ‘We don’t feel threatened’ by OpenAI hardware plans

Apple SVP Greg Joswiak stated that the company is not threatened by OpenAI's hardware plans, citing its ability to integrate hardware, software, and services. He emphasized that Apple's focus is on creating a better experience for everyday people, rather than catering to AI enthusiasts. Joswiak also implied that OpenAI's products may not have broad appeal.

Why it matters: This statement highlights Apple's strategy to focus on user experience and privacy, rather than competing directly with AI technology leaders.

9to5MacOct 15

Hands-on: Pokémon x Beats Pill is one of my favorite collabs yet [Video]

Beats and the Pokémon Company have collaborated on a special edition Beats Pill speaker featuring Pikachu and Mimikyu designs. The speaker has a two-tone design, unique accessories, and attention to detail. The product is available for purchase starting October 15th at $149.

Why it matters: This collaboration offers a unique and collectible Bluetooth speaker option for Pokémon fans and Beats enthusiasts.

AppleInsiderOct 15

Apple donated $25 million to White House ballroom project

Apple donated $25 million to the White House ballroom project, according to The Washington Post. The project's total cost is $330 million. The White House declined to comment on individual donors.

Why it matters: The revelation raises questions about the motivations behind the donation and the project's funding.

MacRumorsOct 15

Amazon Offers $120 Discount on AirPods Max 2, $50 Off AirPods Pro 3

Amazon is offering a $120 discount on the AirPods Max 2, bringing the price down to $429.00, and a $50 discount on the AirPods Pro 3, now available for $199.00. The deals are available in various colors for both models. The sale is a match for the Prime Day low price for the AirPods Max 2.

Why it matters: These discounts provide significant savings for customers looking to purchase the AirPods Max 2 and AirPods Pro 3.

9to5MacOct 15

John Ternus talks iPhone Duo, ‘cheap and crappy’ foldables in new interview

John Ternus, Apple's CEO, discussed the development of iPhone Duo, a foldable device, in an interview with TIME. He mentioned that early foldables from other companies were 'cheap and crappy'. Ternus and his team invested significant time and effort to create a high-quality foldable device.

Why it matters: The interview provides insight into Apple's approach to foldable technology and the company's commitment to innovation.

MacRumorsOct 15

Apple CEO John Ternus Featured on Cover of TIME Magazine: 'New Era'

Apple CEO John Ternus has been featured on the cover of TIME Magazine's 'Best Inventions of 2026' edition. The edition is available on October 26. Ternus was interviewed about the iPhone Duo, a foldable smartphone unveiled by Apple after he took over as CEO.

Why it matters: The article provides insight into Apple's new CEO and his vision for the company's future products.

9to5MacOct 15

Apple sets cutoff time for getting fastest iPhone Duo pre-order

Apple has set a deadline for completing the 'Get Ready' process for iPhone Duo pre-orders, which allows for faster checkout on launch day. iPhone Duo pre-orders open on Friday, October 16 at 8:00 a.m. ET / 5:00 a.m. PT. The 'Get Ready' process can be started in the Apple Store app or on Apple's website. Those who complete the process by 9 p.m. PT on Thursday, October 15 will have a faster checkout experience on launch day.

Why it matters: This allows iPhone Duo buyers to make their selections in advance and complete checkout quickly on launch day, potentially avoiding delays.

MacRumorsOct 15

Apple Announces Deadline to 'Get Ready' to Pre-Order the iPhone Duo

Apple announced a deadline for customers to prepare for iPhone Duo pre-orders, which will go live on October 16 at 5 a.m. Pacific Time. Customers can pre-order through the Apple online store or Apple Store app. The iPhone Duo launches on October 23.

Why it matters: This allows customers to expedite their pre-order process and potentially secure their device on the launch day.

MacRumorsOct 15

MKBHD is 'Not Convinced' About Apple's New HomeView, Here's Why

Apple's HomeView smart home hub has been reviewed by Marques Brownlee, who expressed skepticism about its value. He believes the device offers little extra functionality beyond existing Apple devices. Brownlee thinks HomeView is not ideal for most users.

Why it matters: The review highlights potential limitations of Apple's HomeView, which may impact its adoption and appeal to users.

Apple NewsroomOct 15

Open up to new possibilities with iPhone Duo

Apple has announced iPhone Duo, a new foldable iPhone model with a 50% larger inner display and a 5.4-inch outer display. Pre-orders begin on October 16. The device features a precision-engineered hinge and dual-battery architecture for long battery life.

Why it matters: The iPhone Duo offers a new form factor and features that may appeal to users looking for a larger display in a compact design.

9to5MacOct 15

Half of United flights have Starlink Wi-Fi – here’s how to check yours

United Airlines has introduced a new way to check if a flight has Starlink Wi-Fi, with nearly half of its flights currently offering the high-speed satellite internet service. The airline aims to reach 100% coverage by the end of next year. United has already flown over 37.7 million passengers on Starlink-powered aircraft across over 538,000 flights.

Why it matters: This allows passengers to plan ahead and potentially stay productive or entertained during flights with reliable internet access.

AppleInsiderOct 15

Looking back at John Sculley's rise as Apple's CEO, and fall on October 15, 1993

John Sculley resigned as Apple's CEO on October 15, 1993, after the company announced its quarterly results showed a 97% decline in earnings from the previous year. Sculley had been CEO since 1983 and was known for firing Steve Jobs. He left with a large severance package, including a $23 million payout in today's money.

Why it matters: This story highlights the high stakes and potential consequences of being a CEO, including the pressure to meet financial expectations and the potential for large payouts upon departure.

MacRumorsOct 15

Apple's Wall-Mounted HomeView Ships Without a Power Adapter

Apple's wall-mounted HomeView will ship without a power adapter, USB-C cable, or mount, requiring customers to purchase compatible accessories separately. The tabletop HomeView includes a 30W power adapter and a 1.5-meter USB-C cable. Customers choosing the wall-mounted HomeView will need a compatible third-party mount and power solution.

Why it matters: Customers will need to purchase additional accessories to use the wall-mounted HomeView, which may add to the overall cost.

AppleInsiderOct 15

iPhone Duo has uncompromised performance, same as iPhone 18 Pro

The iPhone Duo's Geekbench 7 scores show that its A20 Pro processor performs similarly to the iPhone 18 Pro, with a slight edge in single-core tests. The results suggest that the foldable design of the iPhone Duo does not compromise its performance. The iPhone Duo's multi-core score is also higher than the iPhone 17 Pro's, but lower than the iPhone 18 Pro's.

Why it matters: These results indicate that the iPhone Duo will likely provide a similar user experience to the iPhone 18 Pro in terms of performance.