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Joz, a well-known Apple executive, has announced a keynote titled 'Welcome Home' scheduled for October 13. The keynote is expected to take place on a Tuesday. The event's theme and details have not been fully disclosed.
Why it matters: The keynote may provide insight into new Apple products or services.
Apple's market share in the PC market increased by 1% year-over-year despite a 20% decline in overall PC shipments due to high RAM prices. This is attributed to Mac users' tendency to buy new devices as needed and being less financially affected by the price increase. Apple is set to release new hardware on October 13, including a smart home lineup.
Why it matters: This trend suggests that Apple's business model may be less vulnerable to supply chain disruptions and price fluctuations.
Apple's executive chairman Tim Cook stated he has a trusting relationship with new CEO John Ternus and is not interfering with his work. Cook emphasized the importance of trust and frequent communication in their relationship. Cook is focused on worldwide policy and government relations, rather than day-to-day operations at Apple.
Why it matters: This statement provides insight into the dynamics between Apple's leadership and the transition to a new CEO.
Tim Cook visited Apple's Battersea campus in London and sat down for an interview with The Independent, discussing his first month as Apple's executive chairman and the transition to John Ternus as CEO. Cook emphasized that the transition started years ago and that he's focused on worldwide policy, not meddling with Ternus's decisions. He also shared advice for Ternus, telling him 'don't mimic me'.
Why it matters: This insight into Cook's role as executive chairman and his relationship with Ternus provides context on the leadership transition at Apple.
Apple's CEO Tim Cook discussed his transition to executive chairman with The Independent, stating that the transition started years ago and was a planned process. He stepped down as CEO on September 1, allowing new CEO John Ternus to have momentum before unveiling the iPhone Duo. Cook also discussed Apple's philanthropic efforts, including a new education program and the Apple Music Hall.
Why it matters: The interview provides insight into Apple's leadership transition and the company's philanthropic efforts.
Apple's new smart home hub is expected to launch next week, featuring a 6-inch display and Siri integration. The hub will allow users to control HomeKit and Matter-enabled devices. Several HomeKit and Matter-enabled smart home devices are on sale in anticipation of the hub's launch.
Why it matters: These deals can help readers prepare for the new home hub and save money on compatible devices.
Apple has appointed Steve Smith as its new mergers and acquisitions chief, replacing Adrian Perica, who will take on a more prominent role in the services division. Perica will report directly to Eddy Cue, while Smith will report to CFO Kevan Parekh. Carson Oliver has also been promoted to vice president of the App Store, reporting to Cue.
Why it matters: These changes reflect Apple's ongoing leadership adjustments as it navigates its services division and M&A strategy.
Apple has appointed Steve Smith as its new mergers and acquisitions chief, taking over from Adrian Perica. Smith was previously Senior Director of Corporate Development. Perica will focus on iCloud, Fitness+, and News.
Why it matters: This change may impact the direction of Apple's future acquisitions and partnerships.
Apple TV's comedy series Stick is returning for season 2 on November 4, with two episodes available initially and weekly releases through December 30. The new season follows Pryce Cahill, played by Owen Wilson, as he attempts a comeback in professional golf. The show explores themes of expectation, talent, and personal fulfillment.
Why it matters: The return of Stick provides Apple TV+ subscribers with a new comedy series to enjoy, with a storyline that explores themes relevant to golf enthusiasts and non-golfers alike.
9to5Mac readers can get 15% off all Nomad iPhone 18 Pro cases with the code 9TO5MAC at checkout. The discount is only available for iPhone 18 Pro and Pro Max cases, not iPhone Duo. The offer is exclusive to 9to5Mac readers and can be combined with a 20% discount on a screen protector.
Why it matters: This offer allows readers to purchase high-quality Nomad iPhone cases at a discounted price.
Apple has announced a planned event for October 13, likely focused on home-oriented products, including a rumored touchscreen home hub. The event will take place in Tribeca, with a mix of in-person and remote briefings for press. A video and press releases are expected to be released at 9am Eastern.
Why it matters: The event may bring new information about Apple's home automation and smart home offerings.
Apple is holding a second fall event on October 13, 2026, to release new smart home products, including a refreshed HomePod mini, updated Apple TV 4K, and a new Home Hub. The event will be a prerecorded presentation streamed on YouTube, Apple TV app, and Apple Event page. Apple is also expected to unveil a range of co-designed but LG-branded smart home devices, including a smart deadbolt lock and security cameras.
Why it matters: The event will provide insight into Apple's plans for its smart home ecosystem and potentially reveal new features and products.
Apple's Senior Vice President of Worldwide Marketing Greg Jozwiak teased an Apple release on October 13, with a 17-second video showing two people making a needlepoint Apple logo. The release is expected to include the HomePad and home automation peripherals. Apple has also announced a new smart home lineup.
Why it matters: The October 13 release may bring significant updates to Apple's smart home offerings and home automation products.
Apple announced a product launch for October 13, which is expected to include new smart home products, a refreshed HomePod mini, and a new Apple TV 4K. The new smart home hub is a multi-person device with a 6-inch display and will integrate with Siri AI. The event may include hands-on time with the new products.
Why it matters: The new smart home products and refreshed HomePod mini may offer improved smart home control and entertainment options for users.
Apple announced a special event for October 13 with the tagline 'Welcome home', where the company is expected to launch new Home products, including those co-developed with LG. Invites were sent to press for an 'Apple Experience' in New York. The event is expected to debut all new Home products on the same day.
Why it matters: The event will likely provide insight into Apple's plans for its Home product lineup and any new accessories.
Amazon has extended several deals on Apple products, including the 2026 Mac mini, which is now available for as low as $779.99. The M5 Pro configuration of the Mac mini is also discounted by $150, bringing the price down to $1,549. Additionally, other Apple products such as AirPods Pro 3, M5 MacBook Airs, and Apple Watch Series 12 are on sale.
Why it matters: These deals can help readers save money on Apple products, making them more affordable for those looking to purchase or upgrade.
Apple TV has acquired the six-part crime mini-series 'Dustfall' from Australia's ABC network, which will premiere in Australia on October 11, 2026. The show is about a detective investigating a sexual assault case. Apple TV will premiere the show worldwide, excluding Australia, in 2027.
Why it matters: This acquisition highlights Apple TV's efforts to expand its international content offerings and comply with local quota laws.
Amazon is offering the AirPods Pro 3 at $179, a nearly 30% discount from its regular price of $249. The AirPods Max 2 are also discounted by $120, down to $429. The M6 Mac mini is available at up to $150 off. Apple Watch Series 12 configurations are at all-time lows, and M5 MacBook Air models have $200 price drops. iPhone 18 Pro cases are also on sale.
Why it matters: These deals provide significant savings for consumers looking to purchase Apple products.
Florida and Rhode Island have indicated they will not support Apple Wallet driver's licenses, with Florida's governor opposing the idea and Rhode Island's leadership citing a lack of universal adoption and platform consistency. Florida has rolled out a new driver's license and ID card, but made no announcements about digital versions. Rhode Island's chair of the American Association of Motor Vehicle Administrators has expressed similar reservations.
Why it matters: This news may affect travelers and residents in these states who were expecting to use Apple Wallet for digital driver's licenses.
Amazon is offering a $563 discount on the 16-inch MacBook Pro with 24GB RAM and 1TB SSD, bringing the price down to $2,436.53 from $2,999.00. The discount is available on the 18-Core M5 Pro model in Space Black. The deal is only available on Amazon and delivery times are slipping into November.
Why it matters: This discount provides a significant cost savings for those interested in purchasing the 16-inch MacBook Pro.
Amazon has announced a new lineup of tablets with Google Play access, integrated Alexa+, and prices starting at $229.99. The tablets run Android and feature a range of display sizes and configurations, including a 12-inch model with a MediaTek Dimensity 8400 chip. The lineup also includes a Pro Keyboard and Pro Pen for the 12-inch model.
Why it matters: The new tablets offer a more comprehensive app selection and a lower price point compared to Apple's iPad lineup.
Amazon has extended several deals on Apple products after Prime Big Deal Days, including AirPods Pro 3 for $179, Apple Watch Series 12 for $349.99, and M6 Mac mini for $779.99. The deals also include discounts on MacBooks, iPads, and AirTags. Prices for Apple products have been reduced by up to $562.
Why it matters: These deals provide an opportunity for customers to purchase Apple products at discounted prices.
A YouTube video showcases Steve Jobs' storytelling techniques for product releases, highlighting his ability to build a narrative around Apple's products. Apple has extended Prime Big Deal Days offers on its latest Mac mini, and Amazon has matched some of these deals. Amazon has also launched new Alexa tablets with larger displays and AI features, starting at $229.99.
Why it matters: The video and deals provide insight into Apple's marketing strategies and consumer electronics options.
Apple TV has acquired the global streaming rights to the Australian crime series Dustfall, starring Anna Torv, which will join the streamer in 2027. This is the second recent acquisition by Apple TV, following the addition of the British comedy series Small Prophets. The series will air in select territories overseas before its global Apple TV premiere.
Why it matters: This shift in strategy allows Apple TV to expand its content offerings and provide more choices to its subscribers.
Amazon's Prime Big Deal Days event has ended, but Apple deals are still available, including discounts on AirPods Pro 3, Apple Watch Series 12, and Mac mini. The AirPods Pro 3 can be purchased for $179.00, down from $249.00. The Apple Watch Series 12 and Mac mini are also on sale, with discounts of up to $49.
Why it matters: These deals can help readers save money on Apple products.
Amazon has released three new Alexa tablets with larger displays, built-in AI features, and prices starting at $229.99. The tablets run on Android and have access to the Google Play Store. Preorders opened on October 8, with shipping scheduled to begin on October 14.
Why it matters: The new Alexa tablets offer an alternative to Apple's iPad lineup with more affordable prices and access to the Google Play Store.
Apple's M5 Pro 16-inch MacBook Pro is now available at a discounted price of $2,436.53 on Amazon, a $562 savings from its original price. The sale is part of Prime Big Deal Days. The discounted model features an 18-core CPU, 20-core GPU, 24GB of unified memory, and 1TB of storage.
Why it matters: This sale provides a significant discount for those interested in purchasing a high-end MacBook Pro model.
Jon Prosser's lawyers argue that iOS 26 is no longer a trade secret since it has been publicly released, and that Apple didn't adequately protect its trade secrets. Prosser and his colleague Michael Ramacciotti have jointly filed an update to the court. Apple is still awaiting documents from Prosser, including financial details and communications with third parties.
Why it matters: This development could impact the outcome of the lawsuit between Prosser and Apple, potentially weakening Apple's trade secret claims.
Apple is expected to announce three new products on October 13, including a smart home hub, a new HomePod mini, and a new Apple TV 4K, all featuring Siri AI. The event will likely be an online event, possibly a live stream or a series of press releases and videos. Reporters and content creators may receive hands-on experience with the devices on the same day.
Why it matters: This announcement could provide insight into Apple's plans for its smart home and audio products.
The Magic Mouse was first released in 2009 and has undergone two major updates since then, but it still has several issues that make it uncomfortable to use and limit its functionality. The mouse has a rechargeable battery, but its charging port is located on the bottom, making it difficult to use while charging. Apple has not addressed many of the Magic Mouse's problems, including a lack of native middle-click support and ergonomic issues.
Why it matters: The Magic Mouse's design and functionality have not kept pace with user expectations, making it a less desirable option for Mac owners.
