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Apple

iPhone, Mac, software and everything from Cupertino.

AppleInsider

Evercore raises AAPL price target to $380 on new iPhone demand

Evercore raised its price target for Apple stock to $380 due to higher-than-expected demand for the new iPhone 18 Pro range and Apple Watch Series 12. The investment firm's survey found that 32% of respondents plan to buy the iPhone 18 Pro Max, up from 29% who intended to buy the iPhone 17 Pro Max. The new iPhone Duo is expected to have lower demand, with 14% of respondents planning to buy it.

Why it matters: The increased demand for Apple's new products may impact the company's earnings and stock price.

Six Colors

Unsealed documents show Microsoft, OpenAI executives all too aware of ethical concerns ↦

Unsealed documents show Microsoft and OpenAI executives were aware of the ethical concerns of scraping news content for AI training. Microsoft Director of Applied Science Brent Hecht described the practice as 'an astonishing theft of unprecedented proportions'. OpenAI's ChatGPT head Nick Turley warned that news publishers would face an 'existential threat' from commercial products trained on news content.

Why it matters: The documents suggest that tech companies may have knowingly disregarded the impact of their actions on news publishers and the media industry.

MacRumors

Fan Site Lets You 'Design the Next iPhone'

A website allows users to design a custom iPhone by dragging and dropping various components onto a 3D model, including conventional and impractical accessories. The site offers a range of options, from standard smartphone features to more unusual items like a steering wheel and joystick. Users can customize the device's color, wallpaper, and name, and download a rotating video of their creation.

Why it matters: This interactive tool provides a creative outlet for users to express their ideas about smartphone design and functionality.

MacRumors

Apple Stores Have a New 'Hello' Easter Egg, Here's Why

Apple Stores have introduced a new 'hello' decoration for testing iPhone camera zoom, available on iPhone 18 Pro models with up to 8x optical zoom. The decoration is likely a test for the new feature. The iPhone 18 Pro models were released today.

Why it matters: This allows customers to test the new camera feature in a real-world setting.

AppleInsider

Child safety protesters target Apple Fifth Avenue at iPhone 18 Pro release

Protesters from the Heat Initiative group parked vans with illuminated signs along Fifth Avenue outside Apple's Fifth Avenue store ahead of the iPhone 18 Pro release, alleging Apple is 'powered by child sexual abuse'. The store was briefly closed and reopened after the protest. Apple has not commented on the protest. The iPhone 18 Pro and iPhone 18 Pro Max are now available for purchase in Apple Stores and for delivery to pre-order customers.

Why it matters: The protest highlights concerns about Apple's handling of child safety and its role in addressing online exploitation.

MacRumors

iPhone 18 Pro: The New Features You Should Try First

The iPhone 18 Pro and iPhone 18 Pro Max are now available in stores and being delivered to customers who pre-ordered them. The devices are available for same-day or next-day pickup at select Apple Store locations. Pre-ordered models are estimated to be delivered in late September or early October.

Why it matters: This information is relevant to customers who pre-ordered the iPhone 18 Pro or iPhone 18 Pro Max and want to know when they can expect to receive their device.

9to5Mac

iOS 27: My favorite new iPhone features (other than AI)

iOS 27 has been released with new features beyond Siri AI and Apple Intelligence, including unspecified non-AI features. The update is now available to everyone. The article highlights some of the author's favorite non-AI features in iOS 27.

Why it matters: Readers can learn about some of the lesser-known features in iOS 27.

AppleInsider

iPhone 18 Pro, Apple Watch, iPhone Duo, and iOS 27 on the AppleInsider Podcast

The AppleInsider Podcast discussed the iPhone 18 Pro, iPhone 18 Pro Max, iPhone Duo, Apple Watch Ultra 4, and Apple Watch Series 12. The hosts shared their impressions of the new devices and discussed their features, including the variable aperture and larger sensors. The podcast also covered the OS 27 updates and the impact on developers and users.

Why it matters: The podcast provides insight into the latest Apple devices and their features, which can help readers make informed decisions when considering purchasing or upgrading to these devices.

AppleInsider

Apple Fifth Avenue cube changes colors for iPhone 18 Pro release

Apple's Fifth Avenue cube in New York City has been temporarily closed and decorated with colors matching the iPhone 18 Pro's colorways, ahead of the device's release. The cube will reopen at 8 A.M. Eastern. The decorations feature burgundy, silver, and glacier colors, with the black colorway missing.

Why it matters: The decoration is a visual representation of the iPhone 18 Pro's color options and may attract attention from potential customers.

AppleInsider

Siri app vs. Hey Siri: how to get more from Siri AI

Apple has released a dedicated Siri app that allows for longer conversations and improved interaction with the assistant. The app is available on iOS 27, iPadOS 27, macOS 27 Golden Gate, and visionOS 27, with watchOS 27 support coming in a future beta. Users can access their conversational history across supported devices using iCloud.

Why it matters: This update provides users with a more convenient way to manage and revisit conversations with Siri, potentially improving productivity and user experience.

AppleInsider

The first iPhone 18 Pro preorders are reaching customers

Apple has started delivering the iPhone 18 Pro to customers in the earliest time zones, with deliveries expected to roll out in Australia, Asia, Europe, and North America over the next few days. The iPhone 18 Pro is available for in-store pickup and walk-in purchases at Apple Stores. Customers are sharing their first impressions and photos of the device on social media.

Why it matters: This marks the beginning of the iPhone 18 Pro's availability to the general public, allowing customers to experience the new device firsthand.

MacRumors

iPhone 18 Pro: Using the New Variable Aperture Lens

The iPhone 18 Pro and iPhone 18 Pro Max feature a new variable aperture lens on their main camera, allowing for more control over depth of field and improved low-light performance. The variable aperture can be adjusted manually or automatically. The lens has a four-stop range, from f/1.48 to f/4.0.

Why it matters: This feature allows photographers to achieve better results in low-light conditions and have more creative control over their images.

Apple Newsroom

The latest iPhone, Apple Watch, and AirPods lineups arrive in stores worldwide

Apple has released the iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 in stores worldwide. The new products are available for purchase at Apple Store locations, online at apple.com, and through the Apple Store app. Customers can explore the new lineup with the help of Apple Specialists.

Why it matters: The release of new Apple products may be of interest to customers who are due for an upgrade or are looking to purchase new devices.

AppleInsider

OpenAI won't get to see terms of settlement between Apple and SpaceXAI

A judge has denied OpenAI's request to reveal the terms of the settlement between Apple and SpaceXAI, citing the confidential nature of the agreement. The lawsuit was filed by Elon Musk's SpaceXAI against Apple and OpenAI, alleging anticompetitive collusion. The settlement was reached after Musk accused Apple of manipulating App Store charts to favor OpenAI's ChatGPT over his own AI models.

Why it matters: The outcome of this case may have implications for the tech industry's approach to antitrust laws and competition.

9to5Mac

WebKit blog breaks down what’s new with Safari 27 for developers, including MCP support

Apple has published a detailed breakdown of the new features in Safari 27.0, including the Safari MCP server, which allows AI agents to control the browser window. The MCP server provides access to the DOM, network requests, screenshots, and console output. Safari 27.0 also fixes nearly 850 issues and introduces support for immersive environments and the HTML <model> element.

Why it matters: Developers can use the Safari MCP server to improve their workflow and automate tasks, making it easier to work with coding agents.

Daring Fireball

★ The iPhones 18 Pro

Apple has released the iPhone 18 Pro, marking the 20th generation of flagship iPhones. The new model features a variable aperture main camera. The iPhone 18 Pro was released alongside the iPhone Duo, a new device that received the most attention in Apple's announcement.

Why it matters: The iPhone 18 Pro's release highlights the changing naming conventions and product lineup of Apple's flagship iPhones.

9to5Mac

WhatsApp starts rolling out new in-chat search button on iOS

WhatsApp is rolling out a new in-chat search button to iPhone users, allowing them to search for messages within a conversation without leaving the chat. The button appears at the top of the screen when users scroll up through the conversation and disappears when they return to the bottom. The new search button is available in individual chats, group chats, and channels.

Why it matters: This feature aims to streamline the search process for users, making it easier to find specific messages within a conversation.

9to5Mac

Judge rejects OpenAI’s bid to see X’s confidential settlement with Apple in antitrust lawsuit

A US judge has rejected OpenAI's request to see the confidential settlement agreement between X and SpaceXAI and Apple in an ongoing antitrust lawsuit. The agreement was reached after X and SpaceXAI accused Apple and OpenAI of colluding to shut out competing AI apps from the App Store. The judge found that the agreement does not contain information relevant to the remaining case against OpenAI.

Why it matters: This decision means that OpenAI will not have access to potentially relevant information in its ongoing antitrust lawsuit against Apple.

9to5Mac

Report: Apple leads slowing true wireless stereo market as open-ear earbuds gain ground

Apple maintained its lead in the global true wireless stereo (TWS) market with 16.8 million shipments in Q2 2026, a 1.2% increase from the same period in 2025. The company's market share was 20.5%, with Xiaomi in second place at 10.4%. The TWS market declined 0.7% year over year.

Why it matters: The report highlights the ongoing competition in the TWS market and the growing interest in open-ear earbuds.

AppleInsider

Apple's 'Friday Night Baseball' broadcast will be partially captured by iPhone 18 Pro

Apple will use 14 iPhone 18 Pro models to capture the 'Friday Night Baseball' game between the San Francisco Giants and Los Angeles Dodgers. The iPhones will be stationed around Dodger Stadium to provide unique vantage points. This is the final game of the 'Friday Night Baseball' schedule.

Why it matters: This technology showcases the capabilities of the iPhone 18 Pro's cameras and variable aperture.

9to5Mac

Apple pushes UK court to lift secrecy around encryption backdoor order

Apple challenged the UK government's refusal to confirm whether it has issued an order requiring the company to provide access to encrypted user data. The hearing was focused on the secrecy surrounding the order, not on whether the government was legally entitled to demand access to Apple's encrypted data. The UK government has maintained a policy of neither confirming nor denying the existence of individual orders.

Why it matters: This case highlights the tension between government demands for access to encrypted data and the importance of transparency and public discussion of such issues.

9to5Mac

Meta AI launches Muse personal agent, including apps for iPhone and Mac

Meta AI has launched a new personal AI agent called Muse, available on iPhone and Mac, which can handle tasks and be customized with a name and avatar. The app is free upfront but has weekly limitations, with paying customers able to unlock higher access. The Mac app is available through the web and allows users to control what the agent can access.

Why it matters: This launch provides users with an alternative to other AI agents and assistants, such as Siri and Grok Bot.

9to5Mac

macOS 27: What’s new for the Photos app?

macOS 27 Golden Gate introduces various improvements to the Photos app, including Apple Intelligence-powered editing, new organization and sharing tools, and a rebuilt search foundation. The Photos app now features a new Tools pane with editing options, including a Clean Up tool and an Extend tool. iCloud Shared Albums now support full-resolution sharing and can be accessed by users outside the Apple ecosystem.

Why it matters: These updates enhance the overall user experience and provide more flexibility and control over photo organization and sharing.

9to5Mac

Apple showcases iPhone 18 Pro camera with new ‘What Holds Us’ photography exhibition

Apple is hosting a photography exhibition in New York City to showcase the iPhone 18 Pro camera. The exhibition, titled 'What Holds Us', features work from three photographers who used the iPhone 18 Pro to capture images of people, places, and ideas that connect humanity. The exhibition runs from September 18 to 20 at 456 West 18th Street in New York City.

Why it matters: The exhibition demonstrates the capabilities of the iPhone 18 Pro camera and its potential for creative photography.

9to5Mac

Out-of-warranty iPhone 18 Pro batteries are more expensive to replace

Apple has updated its service prices for the iPhone 18 Pro and 18 Pro Max, with out-of-warranty battery replacement costing $129, a $10 increase from previous models. The new prices apply to the iPhone 18 Pro and 18 Pro Max, which have larger batteries than their predecessors. The prices are listed on Apple's support page for service and repair.

Why it matters: This price increase may affect iPhone owners who need to replace their batteries outside of warranty.

9to5Mac

iPhone 18 Pro and Apple Watch Series 12 hands-on review, iOS 27 released

Chance Miller has been testing the iPhone 18 Pro and Apple Watch Series 12 for a week, providing hands-on reviews. Apple has released its new operating systems, including macOS Golden Gate. Apple is rumored to be developing its own game controllers for iPhone.

Why it matters: The new operating systems and potential game controllers may impact the future of Apple's ecosystem and gaming capabilities.

9to5Mac

iCloud+ subscribers just got new benefits in iOS 27

iOS 27 includes new Apple Intelligence features for iCloud+ subscribers, with higher usage limits compared to free users. These features include image generation and AI video descriptions for compatible Home cameras. The new features are available with most iCloud+ subscription plans, excluding the cheapest $0.99/month plan.

Why it matters: iCloud+ subscribers can now access more advanced AI features without hitting daily usage limits.

9to5Mac

PDF Expert update adds handwriting recognition, expands Apple Pencil support, more

Readdle updated PDF Expert for iOS 27 and iPadOS 27, adding handwriting recognition in 29 languages and expanding Apple Pencil support. The update also includes a squeeze gesture feature for the Apple Pencil Pro and a redesigned interface with a Liquid Glass look. PDF Expert Premium users can now use handwriting recognition and library-wide search.

Why it matters: This update makes it easier for users to work with handwritten notes and annotations in PDF Expert, improving productivity and organization.

9to5Mac

macOS 27: Siri AI top features – Apple’s assistant finally comes to life [Video]

macOS 27 has been released, featuring an improved and integrated Siri experience, with Siri now accessible through Spotlight search and a dedicated app, allowing for follow-up questions and more natural interactions.

Why it matters: This update brings a more conversational and user-friendly Siri experience to Mac users, making it easier to access and interact with the virtual assistant.

9to5Mac

Photographer Austin Mann reviews the iPhone 18 Pro camera

Photographer Austin Mann reviewed the iPhone 18 Pro camera, highlighting its new features such as variable aperture, manual focus, and Photographic Styles 3. Mann recommends using the camera's auto-aperture feature and shares tips for achieving a film-like look. The review also covers other features like Focus Tracking and 4K time-lapse.

Why it matters: The review provides practical advice for photographers and iPhone users on how to get the best out of the new camera features.